About us.

We aim to use our business as a force for good. Read below what we go for and how we see things.

  • Let’s make life fair and just.

    Diversity in the broadest sense of the word is a beautiful thing. It enriches our society, delivers new perspectives, and brings wonder, colour and joy. But at the same time, there is inequality and polarisation in our communities. Not everyone gets the same chances, not everyone feels at home. There’s beauty and there’s hurt.We aim to contribute to awareness, understanding and connection. To counter inequity, discrimination and polarisation. 

  • Equal opportunities for all

    We see a world where companies worldwide are aware of Justice Equity Diversity Inclusion (JEDI) and transform into equal opportunity places where all people can bloom. 

  • Promote awareness of sustainability positively and engagingly.

    We make sure that everyone experiences the beauty of a diverse society. We focus on businesses, as that is where we will make the most impact. We want people to be more open to ‘others’ and understand each other's different experiences & perspectives in the same society. 

  • A radical collaboration for social sustainability

    We are an impact company creating social gaming tools worldwide.

    We were founded as a joint venture in 2023 by four independent B Corps based in Amsterdam, Netherlands. BR-ND People, Misteli creative agency, Blyde, Greenjobs.nl.

Expressing gratitude for the amazing support of so many contributors. Your wisdom, generosity, and kindness have made a difference!

Daniela Gonzales -

Alexander Koene -

Annemiek Nusmeijer -

Bibi Timmerman -

Carlien Helmink Pfaut -

Charlotte Wichers Hoeth -

Daan van Apeldoorn -

Daniel Cohen Stuart -

Diewertje Damen -

Emma Kraanen -

Esther Verwijs -

Esther Buchel -

Eva van Bruinessen -

Evelien Pleging -

Faryaal Zaman -

Francine Boon -

Geert Boon -

Heidy Torrelli -

Jan-Maurits Duparc -

Jeanne Kortenoever-Gesterkamp -

Jennifer Dennison -

Jessica Rohrbach -

Judith van Harten -

Juliana Littel -

Kim Cramer -

Kim Pieper -

Koen Krommenhoek -

Kyrylo Lucanov -

Lorette der Kinderen -

Luuk van Noord -

Lyenne Vaassen -

Maarten Thijs -

Maj van der Ven -

Malgosia Hermanovics -

Marcel Reumann -

Maria -

Marle -

Marlous van den Hoogen -

Mathijs Scholten -

Michael Cortino -

Michelle van Heerden -

Michiel -

Mo -

Naomi Hogervorst -

Neila -

Nynke Geus-van den Broek -

Rachel Owuso -

Rory -

Ruth Nahumury -

Said Elhasnaouy -

Sam van Schagen -

Tessa van Soest -

Tessa Werter -

Thijs Hoogenstrijd -

Veronique Misteli -

Viola Hintsala -

Yeliz -

Yvo -

Žana Tomašič -

Daniela Gonzales - Alexander Koene - Annemiek Nusmeijer - Bibi Timmerman - Carlien Helmink Pfaut - Charlotte Wichers Hoeth - Daan van Apeldoorn - Daniel Cohen Stuart - Diewertje Damen - Emma Kraanen - Esther Verwijs - Esther Buchel - Eva van Bruinessen - Evelien Pleging - Faryaal Zaman - Francine Boon - Geert Boon - Heidy Torrelli - Jan-Maurits Duparc - Jeanne Kortenoever-Gesterkamp - Jennifer Dennison - Jessica Rohrbach - Judith van Harten - Juliana Littel - Kim Cramer - Kim Pieper - Koen Krommenhoek - Kyrylo Lucanov - Lorette der Kinderen - Luuk van Noord - Lyenne Vaassen - Maarten Thijs - Maj van der Ven - Malgosia Hermanovics - Marcel Reumann - Maria - Marle - Marlous van den Hoogen - Mathijs Scholten - Michael Cortino - Michelle van Heerden - Michiel - Mo - Naomi Hogervorst - Neila - Nynke Geus-van den Broek - Rachel Owuso - Rory - Ruth Nahumury - Said Elhasnaouy - Sam van Schagen - Tessa van Soest - Tessa Werter - Thijs Hoogenstrijd - Veronique Misteli - Viola Hintsala - Yeliz - Yvo - Žana Tomašič -

News

News
JDE Peet’s strengthens team dynamics with Let’s Play Equal.
JDE Peet’s strengthens team dynamics with Let’s Play Equal.
Don’t open the pink envelope!
Don’t open the pink envelope!
Taboo breaking board game
Taboo breaking board game
Goodbye uniformity, hello diversity!
Goodbye uniformity, hello diversity!
Launch event in pictures
Launch event in pictures
Taboo-breaking game encourages diversity and inclusion
Taboo-breaking game encourages diversity and inclusion
Spelenderwijs meer diversiteit en inclusie op de werkvloer
Spelenderwijs meer diversiteit en inclusie op de werkvloer
Let’s play equal in some slides
Let’s play equal in some slides
How it all started.
How it all started.

Let’s play equal is a radical collaboration of

Let’s play equal is co-created with